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Note that you’ve already covered this first set of topics in your Week Two situational analysis. Feel free to revise your earlier work as needed. This first set of topics included
A description of your selected company/brand.
The core products/services they offer.
A brief history.
Key current competitors.
A SWOT (strengths, weaknesses, threats, and opportunities) analysis.
o For each, identify and describe a minimum of three examples (12 in total). • A description of the product/service that you want to market and SWOT rationale.
Now, address the additional topics below to complete your marketing plan. Again, reference our example and the identified text chapters for additional context.
• Segmentation approach and rationaleo e.g., Demographic, geodemographic, behavioral, psychographic, etc.
o Address each P (product, place, price, promotion) of the marketing mix separately and explain your choices. This is the heart of your plan.
Success metricso Discussatleastthreemetricsyoumightanalyzetoevaluatethesuccessofyourplan.
International considerationso Identifyatleastthreebusinessorsocioculturalconsiderationsintranslatingyourmarketingplan
for use in a foreign market.
o Summarize your plan and why it deserves to be funded. • References
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